Diploma in Digital Marketing Course Overview
The development of the Internet and other digital technologies have transformed marketing. For organisations, digital media and new technology platforms give the opportunity to expand into new markets, offer new services, apply new online communications techniques and compete in a global business’s environment.
Today, business people need to use digital marketing to realise their company’s full commercial potential. A management team or business owner that fails to understand the importance of digital marketing risks losing its business to competitors with lower costs, more experience, and better products, whereas an organization that engages in digital marketing focuses its resources and competencies on global market opportunities and threats.
In this Diploma in Digital Marketing, the learner will gain an understanding of the impact of digital marketing strategy on business and customers and learn how to effectively use digital marketing techniques and tools into decision-making in an organisation.
This digital marketing diploma course is suitable for a wide range of learners with a common ambition to play a leading role in developing and implementing a digital marketing strategy in an organisation.
CCT College Dublin Professional Certification confirms the successful completion of the Diploma in Digital Marketing course. Professional Certification supports career advancement through verification of upskilling. This programme does not lead to an award on the National Framework of Qualifications (NFQ).
The aim of this Diploma in Digital Marketing programme is to enable the learner to gain a clear overview of the role of digital and its capabilities to deliver marketing objectives and to understand a strategic approach to digital marketing. The objective is to ensure learners develop the ability to plan, build, implement and evaluate a digital marketing strategy.
- Introduction to digital marketing
- The online marketplace
- Digital marketing strategy development
- The online consumer
- Digital media channels: owned, paid and earned media
- Social media marketing
- Content marketing
- Performance management for digital channels
Participants on the course will be asked to prepare a digital marketing plan which will introduce into the Irish Market a new product or service, will attract new customers, gain market share and build up a successful business (100% assignment).